AJ Esguerra's Online Portfolio

  The Search Engine Optimization (SEO) What is SEO? SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategies for any business. Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query. How does SEO work? Search engines use robots that crawl webpages across the internet in order to determine what content they contain and, in turn, what the pages are about. These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible. Once they’ve gathered enough intel about the type of information available on each page and ...

  D' Traffic Channels What is Traffic Channels? A traffic channel is an advertising channel or a source the potential target client comes to your web page from. For tracking any source you will need the specific utm-parameters. Them allows identifying the channel (even up to the key-phrases). There are main system channels and settings you can use. Also, you can add the custom settings for tracking your specific channels. All the settings for the traffic channels you can make in the  Insertion script — Traffic channels  menu. Examples: Your Google Analytics channel report  Acquisition>All Traffic>Channels  gives an overview of where your site traffic is coming from and groups the traffic into eight default categories.  Direct  traffic is generated when a visitor goes to your site by typing the URL in their browser, clicking a browser bookmark, or clicking a link from a source other than a web page such an email or PDF document where links aren’t ...

  The Google Analytics What is Google Analytics? Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account. Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors. How does Google Analytics work? Google Analytics acquires u...

  What really is a Spam??? What is spam? Spam is digital junk mail and unsolicited communications sent in bulk through an electronic messaging system. Unrequested, disruptive, and usually promotional, spam messages are designed to flood as many inboxes as possible. Traditionally, spam has been sent via email, but also includes SMS and social media messaging. If the definition of spam is unsolicited messages usually sent in bulk,  spamming  is the act of sending these messages. And the person who actually sends the messages is a  spammer .  Often, spamming is commercial in nature , and though the spam is bothersome, it isn’t necessarily malicious or fraudulent (though it can be).                                                                        ...

  E-Mail Marketing What is email marketing? Email marketing  is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your  marketing strategy  with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. Advantages of email marketing Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too. In fact,  a 2015 study  by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has...