D' Traffic Channels

 

D' Traffic Channels



What is Traffic Channels?

A traffic channel is an advertising channel or a source the potential target client comes to your web page from.

For tracking any source you will need the specific utm-parameters. Them allows identifying the channel (even up to the key-phrases).

There are main system channels and settings you can use. Also, you can add the custom settings for tracking your specific channels.

All the settings for the traffic channels you can make in the Insertion script — Traffic channels menu.




Examples:


Your Google Analytics channel report Acquisition>All Traffic>Channels gives an overview of where your site traffic is coming from and groups the traffic into eight default categories. 

Direct traffic is generated when a visitor goes to your site by typing the URL in their browser, clicking a browser bookmark, or clicking a link from a source other than a web page such an email or PDF document where links aren’t being tracked with Google Analytics tracking code. Distribution of print publications that advertise a site url are often associated with an increase in direct traffic.

Organic Search traffic is generated when a visitor goes to your site by clicking on a link from a search results page, excluding paid search advertisements. 

Referral traffic is generated when a visitor goes to your site by clicking a link on another site, excluding search engines and social sites. Referral traffic may include other unl.edu sites.

Email traffic is generated when a visitor clicks a link in an email that has Google tracking code on it that includes utm_medium=email. Email links that aren’t tracked will be mixed in with “Direct” traffic stats.

Paid Search traffic is generated when a visitor goes to your site by clicking on your pay-per-click ads. Google AdWords ads are tracked by default. Non-AdWords PPC ads that aren't tracked will be mixed in with “Direct” traffic stats.

Social traffic is generated when a visitor comes to your site from a social media site (Facebook, Google +, Pinterest, Twitter, LinkedIn, Blogger, etc.)

Other traffic is generated when someone clicks on a link to the site that has Google tracking code and utm_medium does not equal “email”. 

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