Display Campaign

 

Display Campaign



What is Display Campaign?
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image, and text ads.

Display advertising is pretty much a blanket term that includes every visual ad placed on a website, however, it can be divided into three basic categories:

1. Site placement advertising: In this type of display advertising, the advertiser/marketer chooses the website they would like to run their display ads on.
2. Contextual advertising: In this type of display advertising, networks place ads on relevant websites, for example showing an ad for dog food on a pet adoption website.
3. Remarketing: Remarketing display ads appear in front of users who have been on your website or post-click landing page but have left without completing the relevant conversion goal.

These are the most commonly used display ad sizes



Why you should include display ads in your marketing campaigns

Display ads present you with the opportunity to showcase your offers in a wide variety of ad formats. Plus, when you create display ads on advertising platforms such as the Google Display Network, your ads have the potential to reach users on millions of websites around the globe.

Display advertising is an excellent way to build brand awareness and get clicks, conversions, and sales from users who might not have an interest in your business per se but have found your display ad to be relevant to the solution they were searching for.

The success with display ads lies with targeting the right user at the right time on the right website.

In terms of remarketing campaigns, display ads work wonders for customer acquisition and brand awareness as they remind users who have left your website what they’re missing out on by not availing a particular offer.

Display ads have the potential to increase your marketing ROI as their format demands attention; they increase brand awareness and visibility, and target relevant audiences with retargeting campaigns.


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