The Diversity of Google

The Diversity of Google

The Second case shows how diverse the company of google is and what marketing strategy they have used in order for them to be a well established multinational technology company today.

In my own understanding , this case states how Google started from scratch and spent a long time with no real income channel. They have developed a source of income called the "Adwords" and this have become the foundation of google we know today. This is what led Google having to closely manage its brand and how it is perceived, which it has done with significant success.

What I like about this case is it shows how a good marketing strategy and having interactions with customers can really help your business. Google is open when it comes to interactions with customers, They promote their service and products through display advertising and CRM and this personalized and deep-content digital marketing has ensured that people have trust, belief and understanding of their products. For example, If you’ve ever used an Apple device, you probably had to register it using an Apple ID. An Apple ID is an account you use to access Apple services like the App Store, Apple Music, iCloud, iMessage, FaceTime, and more.

These unique IDs synchronize across devices, save music and film preferences, and provide bespoke recommendations based on what you like. For users, this is convenient. For Apple, it’s a tool that provides insights on what customers like and it can be used for effortless, targeted marketing.

In other words, Google created the best search engine in terms of accuracy and simplicity and that's what people need nowadays. The know that people will realize that googling something would give better results than using another engine. 

The only thing that I didn't like about the case is the explanation of the networking approach that google used is not that complex for me.