The Digital Marketing Plan


 The Digital Marketing Plan



What is Digital Marketing Plan?
A digital marketing plan is a document that outlines the marketing goals pursued by a company. It encompasses strategies, timelines, channels, and budget. Among other things, it can include business goals, digital strategies, and competitive landscape analysis as well as timelines, budgets, digital channels, and more. Think of a digital marketing plan like a roadmap of sorts. You know where you want to go, and the plan provides you with a specific route to follow.Without a well-defined plan in place, your digital marketing efforts will be inefficient and ineffective. You’ll likely end up wasting money and not making the impact you want.



Why is it important to have a digital marketing plan?

Although only 37% of marketers document their actions, data shows that recording your strategies increases the chances of business success. An accurately designed plan contains a "map" with step-by-step instructions for achieving goals. Here are the main advantages a marketing plan can bring to your business.

  • Understanding of the target audience. A well thought out marketing plan begins with research to define your target audience. With a specified target audience, you will understand the behavior of your customers and adjust your sales model to help them purchase; speak one language with a customer and provide real help during the buyer journey; better understand the needs of your audience and prepare relevant product launches.
  • Efficient use of resources. Having a plan prevents you from spending money on things that are unnecessary for business and were not mentioned before. You can also manage your time properly by having clearly defined deadlines in your marketing plan as well.
  • The same direction for all company departments. Since all members of your company can access the plan as a coordination tool, it allows your company’s team to communicate and accordingly move in the same direction.

The IMPORTANCE of having a DIGITAL MARKETING 

PLAN is that it increases the chances of business success and it 

compose of (9) nine elements.

 

•       SITUATION ANALYSIS is assessing of what are the missing

 components in your business so you can fill them.

 

•       INFORMATION GATHERING, studying and researching 

will help you to have a marketing plan that will help you for the

 developing and expanding.

 

•       AUDIENCE DEFINITION, always know who are your 

target audience, focus on them and master the art of creating a 

customer profile.

 

•       DIGITAL TOOLS is good for monitoring what is

 happening in the market and in your business. Can also help 

you in advertising and case studying.

 

•       ACTION PLAN, action plan happens when there is a clear measure of what is need to achieve.

 

•       BUDGET, ensuring budget are planned and managed

 accurately because there are many different types of cost and you 

need to be able to distinguish all of these.

 

•       MEASUREMENT, is applied to everything, the budget,

 depending on your goals or on your marketing plan. Having an 

inaccurate measurement leads you to difficulty.

 

•       ITERATION AND MANAGEMENT, proper managing is

 good for innovation, also it is good for maintaining of a good 

business.


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